350: Repurposing Video and Podcast Content to Build Business Relationships
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Guest
Paul Banks is an ADHD father and husband who broke out of corporate life and spent 5 years in complex SaaS sales, where he learned how to create meaningful connections through the power of video content. The former retail manager and volunteer police officer now spends his days combining technology, AI, and expertise to help his clients attract and convert premium clients. His ‘Why’ is to help people make better decisions so they can live their most fulfilling lives.
Summary
In this episode, Paul and I discuss curiosity, relationship-building, and ethical sales and marketing strategies. Paul discusses how behavioral science influences customer engagement, the importance of authenticity in content creation, and how businesses can shift from transactional to trust-based sales. He also explores the impact of neurodiversity on career paths, the role of sonic branding, and why companies should prioritize long-term connections over transactional conversions.
Three Takeaways
Authenticity Builds Relationships—Trust is the foundation of sales and marketing. Authentic content and genuine engagement strengthen long-term customer relationships.
Understanding Behavioral Science Improves Engagement—Emotions, not logic, drive human decisions. Businesses should tap into behavioral science to communicate effectively without manipulation.
Quality Over Quantity in Sales Outreach – Personalized, thoughtful engagement outperforms high-volume, automated outreach, leading to better conversion rates and deeper client trust.
Social Media
LinkedIn: https://www.linkedin.com/in/paul-banks007/
email: paul@javelincontent.com
Company: Please paste the following URLs in your browser
Javelin – YouTube Page: https://www.youtube.com/@javelincontent
The Javelin website: https://javelincontent.com/
Podcast: Marketpulse YouTube: https://www.youtube.com/@marketpulsepodcast
About Jeff
Jeff Ikler is the Director of Quetico Leadership and Career Coaching. “Quetico” (KWEH-teh-co). He works with leaders in all aspects of life to identify and overcome obstacles in their desired future. He came to the field of coaching after a 35-year career in educational publishing. Prior to his career in educational publishing, Jeff taught high school U.S. history and government.
Jeff has hosted the “Getting Unstuck—Cultivating Curiosity” podcast for 5 years. The guests and topics he explores are designed to help listeners think differently about the familiar and welcome the new as something to consider. He is also the co-host of the Cultivating Resilience – A Whole Community Approach to Alleviating Trauma in Schools, which promotes mental health and overall wellness.
Jeff co-authored Shifting: How School Leaders Can Create a Culture of Change. Shifting integrates leadership development and change mechanics in a three-part change framework to help guide school leaders and their teams toward productive change.
Show Credits
"Getting Unstuck" is commercial-free. It’s brought to you by Jeff Ikler, his amazing guests, and Neil Hughes, the best engineer a podcaster could ask for.
"Getting Unstuck" theme music: Original composition of "Allegro ben ritmato e deciso" by George Gershwin. Arrangement and recording courtesy of Bruno Lecoeur.